AppLovin, a mobile games company building technology that fuels many of the world’s most popular mobile games, which it provides to game developers everywhere, has made an investment in Belka Games studio, as dev.by has learned from the Belarusian company.
The terms of the deal or partnership were not disclosed. A Belka Games spokesperson pointed out that it will continue to operate as an independent, stand-alone company and retain the existing management team.
«Thanks to the contribution of the HTP and its very numerous talents, today, Belarus offers a rather favourable environment for foreign investments. Strategic partnership with AppLovin will allow us to build our expertise and acquire unparalleled knowledge and experience on the global mobile gaming market. This is also an exciting opportunity for us to gather together the world’s best practices, spur company growth and [increase the] visibility of our games, ” said Yury Mazanik, co-founder at Belka Games.
According to Adam Foroughi, co-founder and CEO at AppLovin, strategic investment in studios with high-quality games, strong teams and outstanding leadership is an important part of the company’s mission.
«Our goal is to get topnotch mobile games discovered by players around the world and help developers get their projects off the ground. Belarus has a very powerful mobile game development community. We saw a pathway for cooperation with Belka Games and its founders. It has a talented team and a traceable and trustworthy record of producing quality mobile games. All that is in line with our vision and goal of growing the ecosystem and helping the best developers, ” he added.
This is the third deal between Belarusian studios and foreign partners over the past month. In August, the Mail.ru Group acquired Swag Masha, and Vizor secured investment from Playrix, one of the top-5 biggest mobile developers in the world.